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One line that is an introduction or a call to attention...
These are 3 of the SECRETS every WINNER knows!
The First Step to becoming a winner Is....
 having Proper Mindset!
What is their pain?

What solution are they looking for?

Why has nothing worked thus far?
Do you still get mad at rodeos...
How many times have you left a rodeo knowing you didn't perform your best? Are you better in the practice pen??
MORE OBSTACLES RISE UP
Whether its bad cattle or bad dirt, there are plenty of hurdles to clear in Rodeo. There is no "quick fix" or shortcuts to success in the rodeo world. Whether you are a part-time cowboy, new to the game, or ready to be a world champ, every competitor will struggle to optimize their time in the arena.  

LACK OF TIME, LACK OF MONEY, LACK OF KNOWLEDGE
We all know personal coaching can be expensive, but entry fees are costly as well and will quickly put a hole in your pocketbook. The time it takes to learn these lessons the hard way means years of frustration... And most never figure it out. Finding someone who truly wants to help you and deeply understand the game can be rare.  

OPPORTUNITIES ARE SCARCE AND ALL ATHLETES CAN FIGHT THEIR HEAD
Rodeo is a sport decided in tenths of seconds with no chance for a half-time or free-throw. It brings its own unique set of problems and with that a unique set of solutions. Every person who has taken a Record Breakers Course was once where you are today, looking for a way to better their performance. 
Then, it's time to hint at the fact that you found the solution or secret....
Hint at the fact that you discovered the secret...

The solution, the result of all this pain and suffering, and now...

You are on a mission to help others just like you!
Introduce Your Story
So that by the time you get to the offer below, they REALLY feel like they are desperate for a solution.
Talk about your failure when you first started looking for a solution. Maybe there was a conspiracy against you, a false belief, a misunderstanding.

Show how the traditional methods didn't work and you were super frustrated.

Then, you had an ah-ha moment that brought you the result, benefit, solution you were looking for.
Rope Myers
Rope Myers was born to be a rodeo cowboy. Not only were his parents, Butch and Fanchone, actively competing in the sport, so was most of his entire extended family. In 2001, Rope became the World Champion Steer Wrestler, while smashing the NFR arena average and the record for steer wrestling earnings in one year. He is also the 2002 Gold Medalist at the Olympic Command Performance Rodeo. A few years, four children, and thousands of miles later, the Myers are combining rodeo and music into a ministry designed to evangelize the lost, build up the believer, and encourage unity in the Body of Christ.

Ask Them To Imagine What Life Would Be Like If They Too Could Have The Success You Have?
Show off all the possible benefits of the solution you found. 

Be visual.

Be creative. 

Explain how amazing it would be to have all this without wasting time or money.

Show off just how much easier, lighter, happier, and better things will be when this solution is placed into their lives.
Thats Why We Have Created...
The Total Package!!!
With this innovative program we are offering not only 3 Full Days of Expert Coaching on Live Cattle, but 6 Weeks of Online Coaching, and a Complete Video Breakdown Library!
With this "Triple Threat" of Life Changing Coaching we want to help you become the Athlete you were meant to be!
This Is What Will Be
 Included In Your Offer...
Tuition For Rope Myers 
Steer Wrestling Clinic
             Located in the heart of East Texas, Rope and his family have been putting on Steer Wrestling Clinics for over 50 years. This 3-Day Weekend of Steer Wrestling and Fellowship will include lots of runs on Live Cattle, as well as training with the best Dummies Available. Students will also be able to run cattle horseback, and we always end the Clinic with some friendly Jackpots! 
Enrollment In Record Breakers
6 Week Mental Training Course
            This Course includes Dynamic Mental coaching from Rope Myers designed for rodeo athletes, along with Access to an engaging private Facebook Group. The Five Broken Mindsets Full Seminar. The perfect hitter library (A tool implemented by MLB Players). Six Weeks of planned curriculum to establish you as a Record Breaker. A YouTube Motivational Mix, listen to a playlist curated by Rope and other Coaches. 
Extras Only Available With
The Total Package
          We are also including an Athlete Video Package where we will have a Camera Crew dedicated to recording Your Runs and posting them to a Hudl account for later Study! Your own copy of Modern Techniques of Steer Wrestling, and an 'Every Time It's Tried' Cap upon arrival. Last if You have purchased The Total Package you will have FREE Stalls and RV Hookup for the weekend of the Steer Wrestling Clinic.  
This page is going to include some exclusive bonuses you can't get anywhere else!
Summarize the benefits, the value of the bonuses and 
explain that the offer is so irresistible compared to the price!
Give a Strong Call To Action That this is A
limited time offer!
Give A 30 Day Money Back Guarantee
This helps people who are just on the edge of purchasing, to take the leap of faith since you put the risk back on you!
Now it's time for the....
The Closing Arguments
Summarize the great results, benefits, bonuses, and guarantee. Make sure you include some sort of scarcity or urgency. 

You can also do a sign off, like in an actual letter. 

Remember, you're just one funnel away...

-Russell Brunson
Here’s A Recap Of
EVERYTHING You'll Get
When You Purchase The Total Package!
  •  Rope Myers Steer Wrestling Clinic ($450 Value)
  •  Record Breakers Six Week Course ($450 Value)
  •  Athlete Video Package and Hudl Account ($97 Value)
  •  Modern Techniques of Steer Wrestling ($47 Value)
  •  'Every Time It's Tried' Hat ($20 Value)
  •  FREE Stalls and RV Hookup at Clinic ($120 Value)
Total Value: $1184
But today, you're getting all of this...
For Only For $899
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